Loyalty Programs

In this episode I will be talking about Sobeys' Loyalty Programs.

Sobeys  unveiled a Club Sobeys loyalty card as well as a Club Sobeys Mastercard at its stores in Ontario and Western Canada in 2008.

The cards,  allow members to accrue points redeemable for grocery discounts, airline travel miles and other rewards, are the first to be offered at Stellarton, Nova Scotia-based Sobeys, according to Bill McEwan, chief executive officer, who announced the program at an investor conference.
 McEwan said the program was “the most significant strategic development in the 7½ years I have been with Sobeys.”

Shoppers in Club Sobeys get one point for every $1 spent at the store, with this they have opportunities to earn bonus points through many other in-store promotions. This loyalty program has a variety of ways to collect rewards for customers, ranging from in-store savings to items from an online catalog at their website clubsobeys.com. Customers can also select to convert points for Aeroplan Miles which is the air travel rewards program run by Air Canada and other related carriers.

Shoppers who use the Club Sobeys MasterCard can gain points for all card purchases, and earn two Club Sobeys points for every $1 spent in Sobeys stores.

This option allows Sobeys to gain greater insight into consumer shopping patterns.

“Loyalty comes fundamentally from the quality of your stores, the quality of your people, the quality of your products and the consistency of your execution,” 

Sobeys beleives in:

The fresher, the better, the tastier,

Save time. Eat well. Everyday, and

Choose the healthy life.

What do you think about Sobeys Loyalty Program? Have you ever heard of it?
Do you own a Sobeys card?
Have you ever won a Grocery Giveaway?
From a business perspective, do you think this is a successful loyalty program to attract and keep customers?

Please comment and let me know if you have any questions and/or positive feedback and even any constructive criticism. Thank you!